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Guides

Straight answers,
with the numbers in them.

The questions we get asked before anybody hires us, answered properly. Every figure here is the same one on our rate card — we would rather you could work out whether to call us without calling us.

6 min read

What does it cost to build an AI product?

Real price bands for an AI app in 2026 — what changes the number, what a fixed price should include, and the running costs nobody quotes you.

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5 min read

How to run podcast guest booking without a spreadsheet

The seven steps every podcast booking process has, where they break, and what to automate first when you are running more than a handful of guests.

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6 min read

What to check before you launch an AI product

The eight checks worth running before a product takes its first real customer — written from what actually goes wrong in applications we have been called in to fix.

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