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Guides

Straight answers,
with the numbers in them.

The questions we get asked before anybody hires us, answered properly. Every price here is the same one on our rate card — we would rather you could work out whether to call us without calling us.

7 min read

Is your website affected by the PHP security flaw? A plain-language check

PHP, the software behind WordPress and many other websites, released emergency security fixes on 21 October 2026. How to tell if your site uses PHP, the one email to send your host, what “safe” looks like, and what to do if something seems wrong.

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8 min read

How can a coach, author or expert build their own AI product?

The four real ways to do it: an AI coaching clone platform, a no-code AI app builder, a studio that builds it start to finish, or your own developers. Who each one suits, and when the cheaper route is the right one.

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6 min read

What does it cost to build an AI product?

Real price bands for an AI app in 2026 — what changes the number, what a fixed price should include, and the running costs nobody quotes you.

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5 min read

How to run podcast guest booking without a spreadsheet

The seven steps every podcast booking process has, where they break, and what to automate first when you are running more than a handful of guests.

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6 min read

What to check before you launch an AI product

The eight checks worth running before a product takes its first real customer — written from what actually goes wrong in applications we have been called in to fix.

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6 min read

Podcast guest booking tools compared: marketplaces, schedulers and pipelines

Four kinds of tool solve four different problems. Which you need depends on whether you are short of guests, short of calendar, or short of follow-through.

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