Intelligence that tips the scale
Eight AI products of our own.
And yours, if you want one.
We make software for established experts, authors, coaches and broadcasters. Subscribe to one of ours from $39 a month — or we build yours from $7,500, working directly with the two people who write the code and draw the design.
There are two of us, so we take a small number of builds at a time. That capacity is the honest reason our pricing is what it is.
8
Products built and shipped
The Unfair Studio
7
Phases in every build
Architecture before code
2
People, start to finish
No account managers
8–12
Builds we take a year
Capacity is the constraint
Two ways in
Subscribe from Monday.
Or commission something only you have.
The Unfair Studio™
Eight products. One ecosystem.
Eight separate products, each useful on its own — and built to know about each other. The show website reads from the production pipeline that booked the guests. The reputation monitor and the sales agent watch the same market from two directions. Start with one; the second costs you nothing to learn.
How we build
Architecture before code. AI last.
Every build runs the same seven phases in the same order. It is not a preference — it is the difference between a product that ships working and one that has to be fixed afterwards.
The parts that hold anything valuable are never in the browser. That single rule is the whole security story, and it is precisely what has gone wrong in every application we have been called in to rescue.
How we workInformation architecture
What the thing is, who it is for, and how it is organised — settled before a line of code exists.
Data model
The shape of the data, decided before the screens. Getting this wrong later is a rewrite, not a fix.
Access and identity
Who can see what, enforced at the database. Never trusted from the browser.
Core product
The single thing the product exists to do, built until it genuinely works.
Revenue
Subscriptions, verified payment handling, and an admin panel you can run the business from.
AI layer
Last, deliberately — on a foundation stable enough to hold it.
Launch and operate
Monitoring, backups, rollback and a care plan, so nobody finds a problem the same week a client does.
Who you are actually hiring
Two people. Start to finish.
Denise Griffitts
Brand · Design · Distribution
Three decades of building audiences and the businesses attached to them. Broadcaster, host of Your Partner In Success Radio, and the person who decides how the work looks and how it reaches people.
Jennifer Jensen
AI Strategy · Builds
Leadership consultant turned product engineer. Designs the architecture, writes the code, and carries the security and compliance layer that sits underneath every project we ship.
There is no account manager, no handoff to a junior team, and no agency overhead priced into your project. When you talk to us, you are talking to the people writing the code and drawing the design.
The next move is a conversation, not a proposal.
Tell us what you are trying to build. We will tell you honestly whether we are the right people for it, and send scope and pricing within 24 hours.